Ep 280 Fluffy Slippers at Santa Cruz Cider Company

280: Why the Cidermaker wears Fuzzy Slippers

Grab the slippers, the house is on fire! In February of 2021, Nicole and Felix Todd had a chimney fire at the their home and the damage done made it unlivable. Having a fire even in the best of times is an ordeal, but during a pandemic is a whole other ball of wax. Felix … Read more

279 apology to a billionaire feature 300x200

279: Apology to a Billionaire Cidermaker

An Apology? By a Cider Judge Busted! I am the cider judge who has been holding onto a memory from nearly 20 years ago. At that time there were very few commercial makers of cider and in turn there were very few entries into competitions. The apology stems from my time back then when I … Read more

Still Fishing episode 278

278: Still Fishing in Ciderville

Gone Fishing Ok, so maybe I’m not full on fishing this week, but if I get a chance you know where I will be – out on the water with my fishing pole…actually the heat is so high this week that maybe I will just take a floaty and leave the pole home. Cider Chat … Read more

277 Cider in Spotlight 300x200

277: Spotlight on Cider | Bringing the Bellies to the Bar Pt 4

Getting Cider into the Spotlight This episode is Part 4 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed “Who is Cider’s Audience?” and “Who would you like the Audience to be?”. In Part 2 we delved into Strategy for marketing cider. … Read more

Eo: 276 Cider Entice 300x200

276: Tempted by Cider | Bringing the Bellies to the Bar

Tempted by Cider This episode is Part 3 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed “Who is Cider’s Audience?” and “Who would you like the Audience to be?”. In Part 2 we delved into Strategy for marketing cider. And in … Read more

Episode 275 Feature photo for Strategy

275: Cider Brand Strategy – Part 2

Listen to Part 1 of this 4-part series by going to episode 274: Cider’s Audience. Brand Strategy for Cider Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place. The key is to have a strategy … Read more

274 Feature 300x200

274: Cider’s Audience | Bringing the Bellies to the Bar

Who is your audience? No matter what business venture, knowing your audience (targeted consumers) is key to one’s success and is the first topic of conversation for the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association … Read more

273 The Mountain & Bathtub

273: The Mountain & Tub | Stories in Ciderville

Climb Every Mountain Wendy LeBlanc and Patrick Mann met in Washington State before moving to Germany to settle into the 1785 homestead owned by Patrick’s parents. One would think that living near the 14,000 foot (4267.2 meter) mountains of the Pacific Northwest made this cidermaking couple inured to big mountains. They on the other hand … Read more

272 Blend Cider Build an Orchestra

272: Blend Cider Build an Orchestra | Ask Ryan 2021

Blend Cider is Like Building an Orchestra Ryan Monkman of FieldBird Cider in Ontario has helped Ria sort through the process of getting cider that has been conditon for over two years into the bottle! Now that we have learned how to make sure the cider is completely fermented, know the exact amount of sugar … Read more

episode 271 Yeast slurry

271: The Exquisite Slurry for Bottling Cider | Ask Ryan 2021

The Yeast and Sugar Slurry Ryan Monkman of FieldBird Cider in Ontario continue on with helping Ria get ready to bottle cider that has been conditioning for over 2 years! In this episode we discuss the amount of sugar to add, what kind of yeast to use and how to make what is known as … Read more