A conceptual split-scene illustration showing a warm, inviting cider taproom transitioning into a modern cider production facility with stainless steel fermentation tanks, pallets of canned cider, and a forklift. The image symbolizes the evolution of some cider businesses from hospitality-focused operations to larger-scale production and distribution.

When Cider Brands Outgrow Their Taprooms

A series of recent taproom closures raises new questions about how successful cider businesses evolve. Within the past year, several established cider producers have closed taprooms while continuing to produce and distribute cider. Each decision reflects a different set of circumstances, but together they raise an important question about the future of the cider business. … Read more