By Ria Windcaller | eCiderNews NEW YORK — New York wants to become “The State of Cider.” The New York Cider Association (NYCA) is seeking a strategic marketing, brand and communications partner to help turn that ambition into a cohesive statewide identity, bringing together programs that already include Cider Week, cider festivals, the New York … Read more
Paving a Path for Cider Branding at Cultivar Meet Kirk Evans, the founder of Cultivar Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider packaging and identity. Cultivar Creative focuses on creating comprehensive brand identities that go beyond just a logo. Kirk emphasizes … Read more
Who is your audience? No matter what business venture, knowing your audience (targeted consumers) is key to one’s success and is the first topic of conversation for the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association … Read more
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