Getting Cider into the Spotlight This episode is Part 4 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed “Who is Cider’s Audience?” and “Who would you like the Audience to be?”. In Part 2 we delved into Strategy for marketing cider. … Read more
Tempted by Cider This episode is Part 3 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed “Who is Cider’s Audience?” and “Who would you like the Audience to be?”. In Part 2 we delved into Strategy for marketing cider. And in … Read more
Listen to Part 1 of this 4-part series by going to episode 274: Cider’s Audience. Brand Strategy for Cider Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place. The key is to have a strategy … Read more
Who is your audience? No matter what business venture, knowing your audience (targeted consumers) is key to one’s success and is the first topic of conversation for the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association … Read more
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