Meet the Storie and Erik of Press Then Press
Storie Madrid first connected with Ria at Cider Chat via Twitter. In this niche market it is easy to get close to people of similar interests and passions. Storie has recently found out that she was gluten intolerant and was jumping down into the cider rabbit hole! Husband Erik was a craft beer fan who didn’t need much convincing to get on the cider bus and join the fun. In 2018 Storie accompanied Ria on the first ever Totally Cider Tour to Normandy, France. In 2019, she and Erik went on the Monterey Cider Tour in California. They were on a mission to open a brick and mortar cider shop in Seattle. And now they are the proud owners of the online Cider Retail Store: Press Then Press!
At the CiderCon 2023, they were recognized by the American Cider Association as Cider Retailer of the Year!
The Silver Lining of Online Sales
Chris who founded the company a few years back approached the Madrids and struck a deal. The enterprising couple along with Storie’s sister Ashley (who is a chef by trade) were able to hit the ground running and work through the pandemic offering select cider options.
400+ delicious ciders delivered to your doorstep!
Press Then Press offers ciders from the Pacific Northwest, which includes British Columbia (Canada) – the rest of the US and abroad. There is a wide assortment of offerings and as such they are able to take online purchases of ciders one step further.
Ask and you shall receive!
Want to do a tasting from a wide range of makers – The Madrids and Sister Ashley can set you up with a mix box, or a vertical tasting of one particular style. Their aim is to please your palate, so don’t be shy about asking for a certain mix up of ciders. They can deliver your request with a smile!
Support for Seattle’s City Fruit
Erik is on the Board of Directors of City Fruit a non profit that helps manage urban orchard in public parks and private homeowners. They collect upwards to 50,000 pounds of fresh fruit from the region. A % of Press Then Press’s proceeds go to City Fruit.
Via the non profit, no fruit is wasted, especially apples and pears that are too bitter to be eaten. Those select pomes get sold to local makers to ferment making it a win/win for all. There is even an annual party and the two business share warehouse space making Press Then Press smell like a full on cider house in the fall.
Contact for Press Then Press
- Website: https://www.pressthenpress.com/
Mentions in this Chat
- Fermentis – Yeast and Fermentation Solutions for Cidermakers.
- Bottles on My Desk – a live Stream with Cider Chat Producer and Emcee Ria Windcaller. Subscribe to be notified when the next “Bottles on My Desk” goes live at the Cider Chat YouTube Channel
- Subscribe to eCiderNews
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